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Between July 2017 and October 2019 Petr was also a Member of Executive Committee, 4finance Group S.A., taking all relevant decisions on managing the Group and its entities, overseeing and assessment of the Group’s entities’ performance, ensuring that robust risk management and compliance, as well as applicable governance systems, are established and maintained.

From 2016 until present – CEO of TBIF Financial Services B.V. (TBI Bank), member of 4finance Group S.A.. TBI Bank is 100% owned by TBIF Financial Services B.V. and is fully licensed consumer and SME focused bank operating in Bulgaria and Romania through a partners’ network of more than 9500 sales points, 172 own locations and 146 branches, with over 1.04 million customer base across both countries. According to Capital annual ranking (2017), TBI Bank is named first in Stability and Risk category, also retaining its leading position on key Profitability indicators with the highest ranking in Profit Margin, Return on Assets and Return on Equity.

During January–May 2010 VAB Bank successfully restructured eurobonds for up to $125 million. At the end of 2010 bank returned NBU refinancing, attracted in 2009. At the beginning of 2011 VAB Bank paid off the bonds, placed in 2008, thus having paid domestic borrowings in full. In November 2011, as a result of change of ownership of VAB Bank and discordance in opinions, having not supported either side, Petr Baron resigned. 2012-2016 – Vice-president strategy, TBIF Financial Services, leading provider of financial services in CEE, focused on retail banking, consumer finance, leasing and SME, also former majority stakeholder of VAB Bank. Advisory role to the Managing Director on group’s banking and non-bank financial services operations across CEE.

In partnership with Alfa-Bank Petr Baron launched MAXI Card program – the first coalition multi-branded loyalty program in Ukraine that runs on Visa payment system. MAXI comprised 50 major nationwide mass merchants from shopping, entertainment, food, healthcare and lifestyle sectors, with total number of cards reaching 2,7 mln in 2018.

In 2010, under his management VAB Bank launched new business strategy with the view to refocus bank to retail business. Main priorities are given to efficient interaction with clients, high quality of servicing, technologies launch. High end IT solutions Oracle Siebel CRM, SAS Analytics, FICO have been successfully implemented.

In 2010 funds of corporate clients have increased by more than 26%, retail clients – by more than 60%. Same year, bank started cooperation with IFC, establishing ALM procedures in compliance with the best international practices.

In 2009–2011, VAB Bank was ranked the most transparent bank in Ukraine three years in a row (by S&P in 2009, 2010, by Credit rating in 2011).

In May 2008, as a result of restructuring of VAB Group, Petr was appointed CEO and chairman of the management board of VAB Bank – cross functional commercial bank with foreign investments, 180 branches, 500 POS locations and 2800 employees across the country.

Throughout financial crisis of 2008–2010 VAB Bank fulfilled all financial commitments to the bank’s clients and creditors, and increased customer base twice – up to 500k clients. In 2009, despite collapsing of borrowings market, VAB Bank was one of the few which provided lending. Bank kept financing corporate clients, introduced scoring schemes and one of the first after the crisis activated consumer lending.

2007–2008 – CEO and chairman of VAB Group (Kyiv, Ukraine) – large financial group providing wide range of commercial services, comprising nine companies: VAB Bank, VAB Insurance, VAB Life, VAB Leasing, VAB Pension, VAB Express, VAB Re, VAB Asset Management, VAB Capital.

2006–2008 – member of the supervisory board and during 2006–2007 - first vice-president of VABank (Kyiv, Ukraine), member of TBIF Financial Services. Later on bank launched rebranding and changed its brand name to VAB Bank.

2005–2006 – investment director of John Galt Investments (TVR Motors), Great Britain.

2003–2005 – investment consultant (Eastern Europe) of Countryside Group Investments Ltd. (Essex, Great Britain). Supervised real estate transactions, participated in creation of one of the largest residential real estate portfolio.

2002–2003 – advisor to the chairman of the supervisory board of Banking Group OVK, Moscow (at that time largest retail branch network after Sberbank). Participated in the sale of OVK to Rosbank. Member of the supervisory board of Inkakhran (Moscow, Russia), largest privately owned cash in transit operator.

2002–2004 – member of the supervisory board of International Private Bank, Macedonia.

In 2001 – real estate consultant in “Cushman & Wakefield Stiles & Riabokobylko”.

1999–2002 – City University (Cass Business School), UK. BSc Investment and Financial Risk Management. Graduated with high grade.

1994–1999 – Taunton School, UK. Academic qualification of GCSE, A-levels. Captain of rugby school team, School colours.

Petr Baron (Russian: Петр Барон , born 28 November 1980 in Moscow) is a financier, banker, businessman.