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Smith-Schuster is the holder of several NFL records, including being the youngest player ever to reach 2,500 career receiving yards and the first player to have two offensive touchdowns of at least 97 yards. He also holds several Steelers franchise records. Off-the-field, he is also known for his social media presence. In 2019, Smith-Schuster was ranked as one of the NFL's most marketable players.

The Steelers finished first in the AFC North with a 13–3 record and earned a first-round bye. On January 14, 2018, Smith-Schuster started in his first playoff game and made three receptions for five yards and a late touchdown in a narrow 45–42 loss to the Jacksonville Jaguars in the Divisional Round.

On January 18, 2018, the Pittsburgh Steelers promoted quarterback's coach Randy Fichtner to offensive coordinator after they opted not to renew former offensive coordinator Todd Haley's contract. Smith-Schuster entered training camp slated as a starting wide receiver after the Steelers traded Martavis Bryant to the Oakland Raiders for a third-round pick in the 2018 NFL Draft. Tomlin named Smith-Schuster a starting wide receiver to begin the regular season, alongside Antonio Brown.

Smith-Schuster started his second NFL season strong with nine receptions for 116 receiving yards in the 21–21 tie against the Cleveland Browns. He followed that performance up with a career-high 13 receptions for 121 receiving yards and a touchdown in a 42–37 loss to the Kansas City Chiefs. In Week 3, against the Tampa Bay Buccaneers, he recorded nine receptions for 116 yards in the 30–27 victory on Monday Night Football. Smith-Schuster broke another NFL record on November 25, 2018 against the Denver Broncos when he became to the first player ever to have two offensive touchdowns of at least 97 yards. The touchdown was part of a 13-reception, 189-yard performance in the loss. In Week 14 against the Oakland Raiders, Smith-Schuster caught 8 passes for 130 yards and 2 touchdowns in a 24–21 loss. During Week 16 against the New Orleans Saints, Smith-Schuster finished with 115 receiving yards as the Steelers lost 28–31; however, as the Steelers were progressing down the field into scoring position, Smith-Schuster committed a game-ending fumble. This would ultimately be one of the causes of the Steelers missing the playoffs that season, as wins by the Baltimore Ravens and Indianapolis Colts the following week officially eliminated them.

Smith-Schuster was voted team MVP by his teammates for the 2018 season, finishing the season with a team-high 111 receptions and 1,426 yards. He also had seven touchdowns on the season, finishing second on the team only to Antonio Brown's 15 touchdown catches. Smith-Schuster made his first career Pro Bowl in 2018 as an alternate, after teammate Antonio Brown announced that he would not participate in the game because of an injury. He received an overall grade of 81.8 from Pro Football Focus in 2018, which ranked as the 16th highest grade among all qualifying wide receivers.

In February 2018, Smith-Schuster announced a partnership with the popular gaming group FaZe Clan to sell merchandise. He now has a YouTube channel using his full name that posts Call of Duty, Fortnite Battle Royale, and daily life videos that often feature his French Bulldog Boujee. He also performs live video gaming and video gaming commentary on Twitch.

The Pittsburgh Steelers selected Smith-Schuster in the second round (62nd overall) of the 2017 NFL Draft. He was the youngest player selected in the 2017 Draft and was the 13th USC wide receiver drafted in the last 15 years.

On May 17, 2017, the Steelers signed him to a four-year, $4.19 million contract with $1.84 million guaranteed and a signing bonus of $1.19 million.

During Week 7 against the Cincinnati Bengals, Smith-Schuster caught his third touchdown pass of the season, a 31-yard reception, becoming the first player in NFL history to score three touchdowns before the age of 21. On October 29, 2017, Smith-Schuster made his first career start at wide receiver and had a breakout performance with a season-high seven receptions for 193 receiving yards and scored a 97-yard touchdown during a 20–15 victory on Sunday Night Football against the Detroit Lions. The 97-yard touchdown reception was also the longest pass play in team history and the longest touchdown reception in the league during the 2017 season. Smith-Schuster started at wide receiver in place of Martavis Bryant, who was benched by head coach Mike Tomlin after publicly asking for a trade. His 193 yards was second only to Jimmy Orr's 205 in 1958 for the most receiving yards by a Steelers rookie and the most by any NFL rookie since Mike Evans' 209 in Week 11 of 2014. He was named AFC Offensive Player of the Week for his Week 8 performance.

On December 5, 2017, Smith-Schuster was suspended for one game after delivering a blindsided block to Cincinnati Bengals' linebacker Vontaze Burfict in Week 13. In Week 17, he had a 96-yard kick return for a touchdown and also caught nine passes for 143 yards and a touchdown during a 28–24 victory against the Cleveland Browns. With this performance, Smith-Schuster became the youngest player in NFL history to have over 1,000 all-purpose yards. He was also named AFC Special Teams Player of the Week for his kick return touchdown. He finished the season with 58 receptions for 917 yards and seven touchdowns, with the latter two statistics leading all rookies. He was named the Polynesian Pro Football Player of the Year for 2017.

As a junior in 2016 his usage rate by the Trojans declined, however he played 13 games with 914 receiving yards and 10 touchdowns. That year he also helped the Trojans to a victory in the Rose Bowl over the Penn State Nittany Lions, catching seven passes for 133 yards and a receiving touchdown over the course of the game. After the 2016 season, Smith-Schuster announced on Twitter that he had decided to forgo his senior year and enter the 2017 NFL Draft, before signing with sports agency Roc Nation. Fellow USC alum Lynn Swann said of Smith-Schuster's pro-potential based upon his college career, "He's got the size. He's got the strength. He's got the attitude ... In Juju, you've got a guy who's got the kind of versatility you might be looking for." Though he left before graduation, Smith-Schuster later returned to take summer courses at USC in order to work towards finishing his university degree.

Smith-Schuster earned immediate playing time as a true freshman in 2014. In his first career game, he had four receptions for 123 yards against Fresno State. Against the Washington State Cougars, he had six receptions for 74 yards and three touchdowns. He finished the 2014 season with 54 receptions for 724 yards and five touchdowns. As a sophomore in 2015, Smith-Schuster played 14 games with a career-high 1,454 receiving yards and 10 touchdowns.

Smith-Schuster made his NFL debut in the Steelers' season-opening victory over the Cleveland Browns and was credited with his first career start as a kick returner, returning one kick for four yards. When Smith-Schuster made his debut, he was the youngest player in the NFL. In Week 2, Smith-Schuster recorded his first career reception and caught his first career touchdown on a four-yard pass from quarterback Ben Roethlisberger, as the Steelers defeated the Minnesota Vikings by a score of 26–9. During the Vikings game, Smith-Schuster became the youngest NFL player to score a touchdown since running back Andy Livingston in 1964. He also became the second-youngest player in NFL history to catch a touchdown behind Arnie Herber, who was 60 days younger than Smith-Schuster when he caught a touchdown in 1930.

Prior to the start of the season, the Steelers traded Antonio Brown to the Oakland Raiders making Smith-Schuster the team's number one wide receiver. In Week 1 against the New England Patriots, Smith-Schuster caught six passes for 78 yards in the 33–3 loss. In Week 2 against the Seattle Seahawks, Smith-Schuster caught five passes for 84 yards as the Steelers lost 26–28. In the game, Smith-Schuster passed Randy Moss as the youngest wide receiver to reach 2500 receiving yards (22 years, 297 days). In Week 3 against the San Francisco 49ers, Smith-Schuster caught three passes for 81 yards and a 76-yard touchdown pass as the Steelers lost 24–20. Following a quiet Week 4 game against the Cincinnati Bengals, in which the Steelers notched their first win, Smith-Schuster caught seven passes for 75 yards and a touchdown in Week 5 against the Baltimore Ravens. However, after the game went into overtime, he fumbled after catching a pass as Ravens cornerback Marlon Humphrey punched the ball out of Smith-Schuster's arms. The fumble was costly as it allowed Baltimore to kick the game-winning field goal, sending the Steelers to a 26–23 overtime loss. In Week 8 against the Miami Dolphins on Monday Night Football, Smith-Schuster caught five passes for 103 yards and a touchdown in the 27-14 win. This was Smith-Schuster's first 100-yard receiving game of the season. In Week 11 against the Cleveland Browns on Thursday Night Football, Smith-Schuster was knocked out after cornerback Greedy Williams delivered a helmet-to-helmet hit on him. Prior to the injury, Smith-Schuster caught two passes for 21 yards in the 21–7 loss. He missed all but the last two games of the season as he also suffered a knee injury from the Cleveland game. Smith-Schuster finished the 2019 season with a career-low 552 yards and three touchdowns on 42 catches.

Smith-Schuster began playing football at the age of eight. He changed his name in football program listings in 2012 from "John" to "Ju-Ju", a nickname an aunt gave him when he was young, and legally changed his last name from "Smith" to "Smith-Schuster" while in college as a tribute to his step-father. In his youth, Smith-Schuster was coached by Snoop Dogg when he played youth football with the Snoop Youth Football League, where Snoop gave Smith-Schuster the nickname "Sportscenter", telling the boy that he believed one day his highlights would be shown on the flagship ESPN show.

John Sherman "JuJu" Smith-Schuster (born November 22, 1996) is an American football wide receiver for the Pittsburgh Steelers of the National Football League (NFL). He played college football at USC, where he was a Rose Bowl champion in his junior year, before declaring for the 2017 NFL Draft. He was selected by the Steelers in the second round of the draft.

He later attended Long Beach Polytechnic High School in Long Beach, California, the high school that at that time had the record for sending the most football players to careers in the NFL out of any in the United States. He played wide receiver and safety for the school's Jackrabbits football team. Smith-Schuster was rated by Rivals.com as a five-star recruit and was ranked as the second-best wide receiver in his class and the 24th-best player overall. He initially decided to attend Oregon, but then announced he would attend the University of Southern California (USC) to play college football under then-head coach Steve Sarkisian during his televised commitment.