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Geert Lovink was one of the key theorists behind the concept of tactical media – the use of media technologies as a tool for critical theory to become artistic practice. As an Internet activist, he describes tactical media as a "deliberately slippery term, a tool for creating 'temporary consensus zones' based on unexpected alliances. A temporary alliance of hackers, artists, critics, journalists and activists." In essence, he believes that these new resources of which audiences could become participants in actions against higher powers became an area in which many different types of people could unite. Lovink also was a founder of the early web mailing list "nettime", as well as a number of other projects.

On 31 May 2010 Geert Lovink took part in Quit Facebook Day and deleted his Facebook account.

Since 2004 Lovink is a researcher at the Faculty of Digital Media and Creative Industries at the Hogeschool van Amsterdam (HvA) where he heads the Institute of Network Cultures. From 2007 till 2017 he was a Professor of Media Theory at the European Graduate School where he supervised five PhD students. From 2004-2013 he was an Associate Professor of New Media at the University of Amsterdam (UvA). Lovink earned his master's degree in political science at the University of Amsterdam, holds a PhD from the University of Melbourne and has been a postdoctoral fellow at the University of Queensland.

Geert Lovink (born 1959, Amsterdam) is the founding director of the Institute of Network Cultures, whose goals are to explore, document and feed the potential for socio-economical change of the new media field through events, publications and open dialogue. As theorist, activist and net critic, Lovink has made an effort in helping to shape the development of the web.