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In April 2019, it was announced that Storr would be moving from Cosmpolitan to the sister magazine Elle, where she will hold the same role of editor-in-chief.

In 2018, Storr authored The Discomfort Zone: How To Get What You Want by Living Fearlessly. The book includes personal memoirs, interviews and scientific content, linked by the theme of achieving personal growth by spending time in the "discomfort zone". It was published by Piatkus.

A 2017 analysis conducted by The Guardian and Operation Black Vote listed Storr as one of the 1000 most powerful people in the United Kingdom, making her one of seven BAME (black, Asian and minority ethnic) women to be included on the list.

Storr became editor of the UK edition of Cosmopolitan in July 2015. Storr sparked controversy by choosing plus-size model Tess Holliday for the front cover of the magazine, with some people viewing the move as glorification of obesity, and Piers Morgan calling it "dangerous and misguided". Storr appeared on Good Morning Britain, which Morgan co-hosts, and argued that Holliday was chosen to "explain that there is a different way to look" in "a culture which venerates being thin". For her work in editing Cosmopolitan, Storr won 2018 Editor of the Year categories in the Professional Publishers Association (PPA) Awards and the British Society of Magazine Editors (BSME) Awards. She was also nominated for the Editors' Editor of the Year Award in the 2018 BSME Awards.

Farrah Storr (born 8 November 1978) is the editor of the UK edition of Elle. She previously worked on several UK magazines, winning a PPA Award and a BSME Award in 2018 as editor-in-chief of Cosmopolitan. Storr was one of seven BAME (black, Asian and minority ethnic) women to be included on a 2017 list of the 1000 most powerful people in the United Kingdom. Storr authored The Discomfort Zone in 2018.