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Total 2018 Zolli Candy sales at retail reached US$6 million (with US$2.2 million in company revenue), while Morse was 13 years old. As of 2019 Zolli Candy was on shelves in 25,000 stores, including the United States and internationally in China, Korea, France, and the United Kingdom.

In September 2018, Morse became the youngest person to appear on the cover of Entrepreneur Magazine. She was listed in the 2019 Success Magazine "30 under 30", and the InStyle Magazine "Badass 50 Women" lists. Zolli Candy was recognized by the 2019 Michigan "50 Companies to Watch" small business program and was listed as #635 on the "2019 Inc. 5000: The Most Successful Companies in America" list.

In February 2015, in support of the American Dental Association National Children's Dental Health Month campaign, Morse and her company launched a "100,000 Smiles" campaign to give away 100,000 Zollipops for free to dentists and schools and donate 10 percent of Zolli Candy profits to schools for oral health education. By 2016, this became the "250,000 Smiles" campaign to give away 250,000 Zollipops and 10% of Zollipops profits. In 2018, to celebrate Zollipops being sold through Walmart, Morse announced the program was being expanded to "One Million Smiles", promising to give away 1,000,000 lollipops. In 2019 this became "Two Million Smiles" when Zolli Candy expanded to 10,000 stores.

In 2015 and 2016 Morse was invited to the White House Easter Egg Roll by First Lady Michelle Obama; Zollipops were the only candy served there.

The company became profitable a year and a half after its 2014 launch. Seventy thousand Zollipops were sold the first year, and sales doubled each year from 2014 through 2018. In 2016, Zollipops were picked up by Kroger, America's largest supermarket chain. Online sales began soon after Whole Foods, via Amazon, making up approximately a quarter of total sales. By 2018, Zollipops were both Amazon's best selling sugar-free hard candy and best selling lollipops.

Morse has been the company spokesperson since presenting to Whole Foods Market for its launch in 2014. In 2015, aged nine, she appeared on the Steve Harvey television show, saying "I hope every kid in America has a clean mouth, a healthy smile and a Zollipop in their hands". Her appearances were a powerful marketing tool, and with time her answers became less scripted. She has since appeared on Good Morning America, in a 2017 edition of Ripley's Believe It or Not, Fox Business, National Public Radio, and she was interviewed by CNN on the floor of the New York Stock Exchange.

The idea for Zollipops, the sugar-free lollipops that are the company's flagship product, originated in 2012. Morse, seven years old, was at a bank with her father, when she was offered a lollipop that her father stopped her from eating, saying that it would rot her teeth. Morse began thinking about making a lollipop that would not. She asked her father over 100 times for four to five months before he agreed to help.

Alina Morse (born May 2005) is an American entrepreneur, the CEO and founder of Zolli Candy. Her company sells the candy she developed: sugar free lollipops called Zollipops, hard candy called Zolli Drops, and taffy called Zaffi Taffy. The candy is sold online and in about 25,000 stores in the United States and internationally, totaling US$6 million in sales in 2018. She was the youngest person to be on the cover of Entrepreneur Magazine, and she was twice invited to the White House by First Lady Michelle Obama. In addition to being the CEO of a multi-million-dollar company, Morse goes to high school and dances competitively.

Alina Morse (born May 2005) lives with her parents and younger sister Lola in Wolverine Lake, Michigan. Her mother Suzanne formerly worked in sales, and her father Tom was a consultant for Deloitte; all now participate in the company, with Tom working as Alina's manager and handling meetings when she is busy, Suzanne as her coach, schedule organizer, and stylist, and Lola making videos for the company YouTube channel. Tom has called working for her one of the most fulfilling things that he has done in his life.